The growing popularity of bicycles as an alternative form of transportation has resulted in a need to rethink the way we communicate and inform cyclists while in transit. CityCycle is a bicycle-centric information system created as a response to diverse research findings.
The system isn’t just made up of a single element but is the combination of a variety of components designed to address all aspects of the journey. Each part of the system serves a particular function whether it helps users, plan, navigate or locate information.
The brief was to reinterpret AIGA’s publication “What Every Business Needs…And How” for an Australian audience. The concept for this design was to create an active dialogue between design and the general public, in particular businesses and organisations. Interaction was the focus of the design. The intention was to questioning the readers throughout the publication as well as prompting and directing them to more information.
While undertaking work experience with Becky Chilcott at Chil3, I was fortunate to work on the re-branding of Tura New Music for its 25th Anniversary in 2012 Tura New Music is a non-proftit music organisation that is a producer as well as resource centre and advocate for New Music.
The organisation has a variety of projects and initiative each with its own unique style and purpose. The approach was to give each project it’s own unique identity which still related back to the main logo.
Totally Huge New Music
In addition to designing the sub identities a 25th anniversary logo was created for the organisation to utilise in their promotional branding for 2012.
A publication for all those who want to get into cycling but didn’t know where to start. 10 Things, is a primer into the world of bicycles that aims to encourage readers to bravely hop on two wheels and explore their neighbourhood.
The brief was to design the identity and branding strategy for Fusion, a festival which explores the union of science and art. The challenge was to create an identity which embodied the spirit of both the sciences and the arts yet still be inviting to the public to participate.
The concept for the branding focused on the idea of ‘the abstract.’ This concept is found in both science and art and served as the driving focus for the branding of the festival.
Three dimensional irregular polyhedral forms were used as the main imagery of the branding as these forms symbolized both the technical and aesthetic side of both the arts and sciences. The branding imagery is also designed with the intention to let the individual viewer find their own meaning and understanding. The ambiguity of the branding imagery aims to spark dialogue and discussion, in the hope to gain more exposure to the festival and its events.
A simple and neat design to be pass from one family member to another.
The design of this memoir was to allow the images and words to take centre stage in the retelling of the life of Robert Campbell and his family.
The basis of Reliance National’s identity is to convey the idea of a financial institution that is committed and reliable. The symbol is formed by two triangular elements, one nested inside the other. The use of triangular shapes assists in portraying the notion of stability and activeness which is required from an investment bank. The form of the outer shape derives from the Penrose triangle, an optical illusion based on the notion of an endless triangular loop.
This element represents the company’s three stakeholders, the customer, the community and the environment which are all dependent on one another. The internal triangle acts as a counter balance to the external element, providing stability and assisting in grounding the symbol along the horizontal plane. This element represents the traditional and conservative values of the company which is the ‘heart’ of all the company’s operations.
Fox and Rabbit is a fruity wine apéritif marketed for dinner parties and sophisticated get-togethers. The inspiration behind the brand focuses on the relationship between the mischievous and cunning fox and the innocent and lively rabbit which alludes to the target demographic of young professional couples.
The design of Al-Kimia’s packaging is inspired from the product’s exotic middle eastern background. The product name itself is derived from the word for alchemy which also originated from the middle east. The concept of mixing and matching elements allude back to the product itself which is a combination of flavours and ingredients.
The aim of this design is to promote sustainable living through urban farming. A chicken was chosen to represent the organisation as it is a recognisable component within urban farms and would be a symbolic and identifiable image in branding applications.
The chicken’s body is made up of various shapes and colours which represents different parts of a community coming together. These elements also allude to images of an overhead view of a urban or farming environment.
The heart symbolises the coming together of the community where everyone is working towards a sustainable future.
Drawn Home was a short film produced by students from Advanced Diploma of Screen. The story centres around a high school-age boy trying to deal with the pressures of everyday life, while finding solace in his father’s sketchbook.
The branding attempts to interpret the fantasy world the main character escapes into. This resulted in hand drawn illustrations being producted which was applied to the promotional poster and the media kit.
The James Crofts Hope Foundation required a brand mark which is easy to identify and relatable. As a fledging organisation, the identity needed to represent the foundation’s aims and ambitions of supporting not only patients with brain tumours but also their families, friends and carers.
Inspiration for the mark came from the form of a pinwheel. The pinwheel is a simple children’s toy which is designed to spin when blown upon or by the wind. It is a popular childhood icon which can be associated with childhood brain tumour.
The pin wheel also has many symbolic meanings, including to “turn one’s fortune around”. It is a instrument to turn obstacles into opportunities.
Pinwheels represent both strength as well as fragility. It can also be a reminder of the constancy of the eternal human spirit that resides in each of us–as the wind blows, the pinwheel becomes animated and begins to move, thus evoking the idea of the human spirit.